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“ Clients with photographic expertise like The Armoury love the creative freedom our sites provide them with ”

The Armoury of St James's

Military Antiques


The Armoury of St James's is located in Piccadilly Arcade. The shop is a wonderful collection of medals, brooches, uniforms, antiques and toy soldiers. The Armoury had identifed us through our work with Walpoles. They loved the seamless quality of that site and the way that although it was an antiques site, it had a complimentary contemporary feel.

The key to this site was to understand the audience, and also to show that this was not solely an online store, but indeed a long established shop. We have subsequently worked on adding new categories and helped with creating a bi-annual emailer. These sites live and breathe by the quality of the photography and good image optimisation, which luckily all our antique-related clients embrace with great skill.



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